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My secret weapon... LinkedIn Sales Navigator

Here are some of the reasons why I'm subscribed to LinkedIn Sales Navigator

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Daniel Chan
Oct 18, 2024
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LinkedIn Sales Navigator offers more advanced features and deeper insights compared to regular LinkedIn, especially for professionals focused on sales, networking, or business development. Here's a breakdown of the key differences and advantages of Sales Navigator:

1. Advanced Search Capabilities:

  • Sales Navigator: Allows more detailed and refined search filters, such as company size, job titles, geography, industry, seniority level, relationship level (1st, 2nd, or 3rd degree), and more. You can create custom lists and target prospects based on very specific criteria.

  • Regular LinkedIn: Provides basic search filters like location, company, and connections, but lacks the depth and precision of Sales Navigator’s search filters.

2. Lead and Account Recommendations:

  • Sales Navigator: Offers personalized lead recommendations based on your preferences, search history, and saved leads. It suggests new accounts (companies) and potential leads (individuals) for outreach.

  • Regular LinkedIn: Does not provide these personalized recommendations or advanced lead suggestions.

3. Lead Tracking and Insights:

  • Sales Navigator: You can save leads (individuals) and accounts (companies) to track them over time. You'll get notifications about key updates, such as job changes, promotions, and company news, which are valuable for timely outreach.

  • Regular LinkedIn: Offers some notifications about job changes and updates in your network but lacks the lead-specific tracking and in-depth account insights that Sales Navigator provides.

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